In February 2010 Insqribe launched Australias first Augmented Reality iPhone app, Housefinder, in conjunction with St.George Bank.

Housefinder shows you all the houses currently for sale through the camera view of your iPhone providing you with all the information you need at a glance and in context to what you are looking at.

As well as this Housefinder provides you with details property Market information such as recent sales prices and suburb median to ensure you’re paying the right price. All this for FREE!

Housefinder was an idea hatched by us, Insqribe, and our awesome Solution Partner Original Digital. Real estate is an obvious subject for Augmented Reality apps and what better way to show off our real time mobile platform than with a great user experience and enterprise web service integration.

St.George Bank Managing Director, Southern NSW and ACT, Andrew Moore, had this to say, “Housefinder is an innovative new mobile tool that arms homebuyers and renters with vital property information, right at their fingertips, for free,”

Check out St.Georges website for more information: http://stgeorge.com.au/housefinder

For the full press release see here: http://www.stgeorge.com.au/media/news/archive.asp?id=448

Download Housefinder now from iTunes.
Australia only at the moment, sorry!

Pizza Hut Australia launched a new iPhone application to the local market on Monday 8 March. Included in the much anticipated application is a GPS Store Locator, an Augmented Reality mobile platform licensed from Australian mobile company Insqribe together with their service partner Dimension Four.

See how it works:

Augmented Reality uses the iPhone camera, GPS and compass, to display annotations, in situ, on top of the real-world view. In the case of the Pizza Hut application consumers can choose to order a pizza for pick-up and then use the real world Augmented Reality view in order to select the store they would like to pick the pizza up from. Moving the phone around will show all Pizza Hut stores in the area in their actual physical location, as well as the distance to the store. Holding the iPhone flat will bring up a map with all surrounding Pizza Hut stores allowing the user to get directions to the store.

The Augmented Reality technology is only available on iPhone 3GS, iPhone 4 and iPhone 4S.

Here is what Pizza Hut Australia Marketing Director, Valerie Kubizniak, said about Insqribes technology:

“Someone looking for a Pizza Hut outlet simply has to hold up their iPhone 3Gs, the camera opens and the screen shows not only what is in front of the user, but small tabs highlighting the direction and distance of Pizza Hut locations nearby. Point north, south east or west and the locations change before your eyes – everyone will love this feature and it’s so much fun to use.“

“We loved what Pizza Hut wanted to do with their iPhone app.  We were impressed with the fact that our platform is being used to deliver real value to consumers on the go.  The two are a perfect fit.“ said Danny Housseas, Insqribe Director and Co-Founder.

Insqribe currently license out the mobile engine technology to mobile app developers, brands and marketing agencies. The Insqribe platform allows complete real-time control of the Points of Interest displayed in the engine, as well as complete tracking and analytics.

About Insqribe
Insqribe is an Australian mobile platform company that enables brands, marketers and agencies to deliver mobile phone applications using Augmented Reality and proximity based functionality that are both engaging and measurable.

SET Japan, creators of the world famous Louis Vuitton, Marc Jacobs and more recently WIRED designer QR Codes joined forces with Insqribe to set a new benchmark in QR Code delivery and service.  What this means for our clients is that we now have the ability to tightly integrate QR Codes into the brand or agencies’ creative efforts, whilst still tracking and measuring consumer behaviour.  We think that is pretty cool!

Greg from SET was out in Australia on business.  Being huge fans of SET’s work we called him and met at a local cafe. We immediately struck a chord with him as we took him through Insqribe’s real-time marketing platform and he with us demonstrated SET’s unparalleled ability to morph QR Codes in new and exciting ways.  Right then and there we decided that we should work together and have now come to a formal Strategic Partnership.  Look out for more from this partnership in the coming months!

Read the Press Release for more information or download here.

INSQRIBE ANNOUNCES NEW STRATEGIC PARTNERSHIP WITH CREATIVE AGENCY SET

Sydney mobile marketing firm Insqribe and creative production house SET, announce today their new strategic partnership

October 7th, 2009 SYDNEY – Insqribe and Tokyo creative agency SET, announce today their new strategic partnership.  With high demand for the two firm’s innovative mobile marketing solutions, they plan to join forces on multiple projects in the coming months.  The fusion of their complementary strengths will allow collaboration on strategies for mobile marketing campaigns worldwide including Australia and New Zealand.  The combination of Insqribe’s real-time proximity marketing platform that includes QR codes with SET’s talent for QR branding will foster a unique and dynamic approach to projects, and offer client’s an unrivaled and complete solution for their mobile marketing needs.

Specializing in real-time proximity marketing, Insqribe have successfully implemented print to mobile marketing campaigns with several clients and partners including premium print catalogue publisher letterboxdeals.com.au and PANPA (Pacific Area Newspaper Publisher Association) achieving better return on investment (ROI) and readership engagement than expected.

Danny Housseas, Insqribe’s Chief Product Officer states: ‘Insqribe is excited about this strategic partnership with SET.  We strive to raise the industry benchmark and jointly deliver innovative and premium value solutions for brands which are focused on building unique brand experiences together with real time engagement with their consumers wherever they are.’

Greg McMaster, SET’s Creative Planner said: ‘We are thrilled to have Insqribe as partners. We look forward to being able to offer a complete package with their ground-breaking work in proximity marketing and hope that current and future clients will see the difference our designer codes can make.’

SET is a creative agency based in central Tokyo.  Pioneers of the designer QR code, SET has produced groundbreaking mobile barcodes for clients such as Louis Vuitton, Marc Jacobs, Disney, vitaminwater and Phillip Morris.  More recently SET has used their innovative style to polish QR code campaigns in new markets including a campaign for Australian telecom giant Telstra.

SET’s move into the Australian marketplace with Insqribe allows the design team to introduce their cutting-edge concepts to projects in Australia and New Zealand.  Globally, SET and Insqribe are exploring several opportunities as part of both organisation’s international growth.

About Insqribe
Sydney based mobile marketing platform company Insqribe is a leading provider of real-time proximity and location aware mobile platform using QR Codes and Augmented Reality to present, track and measure mobile consumer behaviours.

About SET
Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.